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Master of Business Administration (Marketing)

Purpose

The purpose of the Master of Business Administration degree in Marketing is to provide skills for aspiring senior managers and to further develop managerial skills of men and women already holding positions of authority and influence in organisations who wish to grow up or climb up the organizational ladder. The programme especially sharpens managers’ capacities in research, interpretation, decision making, design, implementation, and monitoring and evaluation. The curriculum of the programme integrates skills and competencies of statistics, computer technology, research, and project planning and management. Through case analysis and fusion of work experiences, captains of industry and commerce are taken deeper into the theories and concepts learnt earlier in their academic pursuits. The MBA programme will be offered on a part-time basis.

Programme Outcomes

Holders of this qualification will be able to:

  • Demonstrate mastery of principles, concepts, knowledge and skills/talents of efficient and effective organizational management.
  • Engage in rigorous intellectual analysis, interpretation, criticism and problem-solving demonstrating analytical thinking skills and innovativeness on given case problems and problems on the ground
  • Research, analyse and argue factually from situational evidence and recommend appropriate strategic courses of action
  • Exercise morality and ethical behaviour in managing risks and ensuring effective corporate governance.
  • Marshall resources efficiently and ethically in a manner that ensures attainability of the organisation’s primary objective

Qualification Requirements

The MBA degree will be awarded to candidates with a minimum of 255 credits made up of 299 credits from the compulsory modules/courses and 26 credits from the electives.

SPECIAL PROGRAMME REGULATIONS

SPReg 1: Credit Recognition and Transfer Arrangements
Holders of academic qualifications from other bona fide educational institutions may be granted exemptions on the subjects taken and passed. The subjects must have been sat for and passed in one sitting and the qualification must have been obtained within a period of five years. In addition, the subjects for which exemption is sought must have been studied and the qualification obtained at an NQA accredited institution or equivalent. Credits from other universities and/or institutions may be awarded up to 50% of total credits for the qualification at IUM.

SPReg 2: Assessment
Both formative and summative assessment techniques are used. Summative assessment will consist of Examinations, Papers, Projects, Presentations, and Portfolios.
Assessment shall consist of two components:

  • Continuous Assessment (CA) : 40% of the final grade.
  • Formal Examinations (FE) : 60% of the final mark.

Course Outline
MASTER OF BUSINESS ADMINISTRATION (MARKETING)
Operations Management & Information Systems Strategy
Corporate Governance & Social Responsibility
Strategic Management & Systems Thinking
Leadership & Change Management
Business Risk & Intelligence for Management
Contemporary Managerial Finance
Applied Quantitative Decision-Making Techniques
Research Methodology
Case Analysis
Dissertation
Strategic Marketing Management & Action Planning
Managerial Economics & Decision-Making
International Marketing & Strategies
Market Research
Innovative Marketing Techniques
Choose one from the following:
Product Development & Innovativeness
Brand Management
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