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MASTER OF SCIENCE IN TOURISM AND HOSPITALITY MANAGEMENT (NQF LEVEL 9)

Rationale

The importance of developing a professional, effective and efficient tourism and hospitality sector with emphasis on good leadership and management skills has, in recent years, taken a central place at both local and global levels. The Master of Science in Tourism and Hospitality Management degree programme is designed to prepare tourism professionals for leadership in tourism and hospitality and/or similar managerial settings. The qualification focuses on building and enhancing leadership capacity in aspiring and existing leaders so as to equip them with the necessary tools to be at the forefront of the ever-changing tourism and hospitality sector.

This qualification draws on strong research and teaching traditions in the areas of management, leadership, policy, facility and service delivery improvement, international development and comparative studies anchored on tourism and hospitality.

It offers a selection of courses that recognise the global context of tourism and hospitality, the importance of culture and context in implementing sustainable tourism, and the centrality of management and leadership in the implementation of lifelong improvements in the tourism and hospitality sector.

It is aimed at tourism and hospitality professionals who are seeking to broaden their knowledge of the tourism and hospitality sector and prepare themselves for the next stage in their career, leadership and management. The qualification uses an innovative leadership model to prepare students to assume dynamic roles, leading transformative change in tourism and hospitality and focuses on the levers of improvement—how the tourism and hospitality sector creates conditions in start-up tourism and hospitality facilities and services, or transforms the existing facilities and services into top notch facilities and services. At the same time, the qualification is intensely personal, focusing on the leadership development of each participant—his or her sense of purpose and commitment, skills in working effectively with other tour operators, and courage in tackling one of the biggest challenges the tourism and hospitality sector faces today—providing the knowledge, skills and social development.

In short, this qualification offers participants the opportunity to undertake a general study of the theory and practice of tourism and hospitality management.

Purpose

The purpose of this qualification is to enable participants to understand and critique theories and practices of tourism and hospitality management in the light of current research and professional experience. The integration of theory and practice is central to the qualification. The qualification is based upon current research and best practices in tourism and hospitality management. Participants are expected to read and analyse current research. The Master of Science in Tourism and Hospitality Management is solidly anchored on the following:

  • A work-based practical approach to facilitate integration of work-based learning and experience with theories of leadership and management in tourism and hospitality management
  • Reflective practice including use of an electronic portfolio to facilitate self-assessment of practical leadership and management skills in the tourism and hospitality sector
  • A constructivist approach to knowledge and learning that emphasises integration of skills, attitudes, knowledge and experience across courses, and collaboration within a community of tourism product providers

Who is this qualification for?

This qualification targets the following categories in the tourism and hospitality sector:

  • Qualified staff in the tourism and hospitality sector with a Bachelor Honours Degree in Tourism and Hospitality or equivalent.
  • Staff within the tourism and hospitality industry e.g. hotel managers, front office, department heads, team leaders.
  • Other tour operators, managers and professionals involved in the management of tourism and hospitality facilities.

Admission/Entry Requirements

To be registered for the Master of Science in Tourism and Hospitality Management, the candidate must have:

  • Bachelor Honours Degree in Tourism and Hospitality Management or an equivalent qualification at NQF Level 8.
  • Relevant working experience in the field of Tourism and Hospitality (may be required).
  • All prospective students shall be approved by IUM SENATE.

Qualification Duration

The Master of Science in Tourism Hospitality is a two-year full time post graduate study qualification leading to NQF Level 9 qualification.

The study period for the qualification is:

Fulltime mode - Minimum: 2 Years; Maximum: 4 Years

Contact hours will only be given over weekends and some of the public holidays.

Outcomes of the whole Qualification

The holder of this qualification is able to:

  • Synthesise information on Tourism and Hospitality Management and integrate theory and practice;
  • Combine complex data from a variety of sources, and use IT effectively in the analysis of the data to inform managerial and professional decisions;
  • Devise a comprehensive range of learning resources to demonstrate independence, reflective learning and effective Continuing Professional Development;
  • Generate informed judgements as a thinking professional and contribute to the tourism and hospitality industry’s effectiveness;
  • Analyse the Tourism and Hospitality industry and communicate the outcomes effectively;
  • Evaluate critically the current thinking and research within tourism and hospitality management and its application to the tourism and hospitality industry;
  • Critique the concepts, theories and techniques relating to the tourism and hospitality industry;
  • Evaluate and critically reflect upon current research, relevant scholarship and professional practice related to the tourism and hospitality management;
  • Build in-depth knowledge and systematic understanding of the tourism and hospitality industry;
  • Demonstrate initiative and personal responsibility for their own learning which can become part of their future career development;
  • Demonstrate ability of self-direction, autonomy and originality in problem solving;
  • Demonstrate a comprehensive range of managerial skills in the tourism and hospitality industry;
  • Apply initiative, adaptability and professional responsibility in the workplace and rest of the tourism and hospitality industry; and
  • Originate the necessary skills required for life- long independent and reflective learning (self-evaluation and problem solving).

Articulation

The Master of Science in Travel and Tourism qualification grants admission to Doctorate of Philosophy in Travel and Tourism or any other related PhD qualifications or any qualification at NQF Level 10.

Credit Transfer

Holders of academic qualifications obtained from other educational institutions may be granted exemptions on the subjects sat for and passed. The subjects for which exemption is sought must have been sat for and passed in one sitting and the qualification must have been obtained within the last five years. The subjects for which exemption is sought must have been studied and the qualification obtained at an NQA accredited institution or equivalent. Under no circumstance shall exemptions be awarded in excess of 50% credits.

Assessment

Continuous Assessment (CA) attracts 40% of the final grade. This will come from the examinable activities such as written and/or oral tests and assignments (group and/or individual), and evaluations undertaken by the student during the study period. Students must score at least 50% in each course to qualify to sit for the final examinations. This means a student whose continuous assessment mark is below 50%, fails the course.

Final Examinations

The final examination counts for 60% of the overall final mark. The final examination comes at the end of the course. Unless prescribed otherwise, the standard examinations will be of three hours duration. Examiners may, in addition to written examination, test any candidate orally.

Supplementary Examinations

A student who fails a course with an overall mark of 40-49% is eligible to sit for a supplementary examination.

A student who fails the project with a mark of less than 50% will be allowed one opportunity to re-submit the project three months after the publication of results. A student who fails a course with an overall mark of 39% and below will be required to repeat the same course until the course is passed. A student may not proceed from one level to the next higher level carrying more than 50% of the courses or credits.

Dissertation Writing

Taken in the last year of study, dissertation writing is meant to engage students in research with a faculty member designated by student and approved by the Postgraduate School in order to generate the research necessary to complete their Masters degree Each student must complete a 20 000 – 25 000 word dissertation. The dissertation should involve original research on a topic related to the studied field. It will have a clearly defined problem statement, a review of the existing literature on the chosen topic, original evidence offered to support the dissertation, consideration of alternative rival hypothesis, and a conclusion with recommendations.

Upon completion of the research, the results are to be presented for oral defence before an examination panel. The students shall score a minimum of 50% in order to pass the dissertation.

Teaching Methods/Strategies

Courses will be delivered using blended learning modalities, including lectures, online tutorials, advanced business simulations, video and audio conferencing technologies. Candidates must have access to a computer and the Internet. The teaching methods adapted for this qualification are student-centred learning methods. Emphasis will be placed upon the need for a student to read extensively in each of the courses. Each student will be mentored to appreciate that one will be expected to be responsible for one’s own learning. The role of the lecturer, therefore, is to stimulate learning and to support and guide that process.

Course Outline
YEAR 1
Information Systems Strategy
Contemporary Managerial Finance
Research Methodology
Strategic Marketing Management & Action Planning
Strategic Operations Management
Contemporary Tourism Studies for Emerging Destinations
SEMESTER 2
Tourism & Hospitality Law and Ethics
Tourism Policy & Planning
Managerial Economics and Decision Making
Managerial Economics and Decision Making
Strategic Hospitality & Tourism Branding
YEAR 2
SEMESTER 1
Cultural Heritage Tourism Management
Parks & Wildlife Management
Conventions and Event Management
Applied Hospitality Operations Management
Electives (Choose ONE only)
Resort Amenity and Attraction Development
Sports Tourism Management
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